7 Comments
User's avatar
Liza Blue's avatar

How about an aisle labeled "Not what it appears to be."

Expand full comment
Melvin Durai's avatar

What I need in the grocery store are some imitation Brussels sprouts and imitation okra that are actually made of chicken. Where is the "veggie alternatives" aisle?

Expand full comment
Bill Southern's avatar

Nice piece, Liza - I suspect some sort of deep state conspiracy is involved with the fake chicken, which used a “q” - everyone knows the letter “q” is not to be trusted.

Expand full comment
Madeline Slovenz's avatar

Seems like you've outed the pant-based foods that are celebrating the trans trend just in time for Pride Week. But as for marketing, are these foods plants that identify as meat, or thoroughly modern meats that are concealing their plants in drumstick molds covered with crispy breading? In my Trader Joe's I noticed a can of jackfruit was trying to pass as pulled pork.

Expand full comment
Liza Blue's avatar

Like the connection with pride week!

Expand full comment
Nancy Chadwick, Writer's avatar

Ya got that right. You discovered incredible findings!

Expand full comment
Richard Donnelly's avatar

Americans now shop at different grocery stores. All based on income. This ain't good.

Expand full comment